Resume also available in PDF: http://www.aldugan.com/Al_Dugan_Resume.pdf

18 Old Walpole Rd. Keene, NH 03431
Phone (603) 903-0408 • E-mail aldugan3@gmail.com

AL DUGAN

OBJECTIVE

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• 10 years experience with organic search engine optimization and Pay Per Click (PPC) search
  marketing.
• Certified Google Adwords Professional
• Certified Omniture SiteCatalyst Implementation Professional with advanced background in WebTrends Enterprise as well.
• Performed dozens of Omniture implementations for sites new to Omniture as well as those just
  needing a re-haul and guidance on web analytics best practices.
• Strong experience with other web analytic tools including Omniture SearchCenter, Google Analytics, Clicktracks, Netflame Fireclick, Hitslink and basic web server logs with the ability to easily adapt to other programs.
• 5+ years experience as a Webmaster.
• Proficient in HTML, PHP/LAMP, Lasso programming, and javascript. Ability to learn and work with additional languages easily. (Some additional language experience for various client using ASP, .NET, ColdFusion, and JHTML).
• Database experience with mySQL, Filemaker Pro and MS Access.
• 9 months solid experience as an Affiliate Marketing Manager working with large affiliates such as Upromise, American Airlines, MyPoints, Ebates, Citi Thank You Network, Northwest Airlines, and more.
• Advanced skills optimizing affiliate programs to provide added organic search ranking benefits for both direct and indirect improved ROI.
• Excellent skills optimizing Google Base feeds for Marketing through Google Products (Formerly Froogle).
• Ability to maintain and automate various shopping engine feeds with vendors such as Shopping.com, Pricegrabber, NexTag, Shopzilla, etc.
• Experience with all Microsoft Office Applications including advanced skils in Excel.
• Excellent design skills with Adobe applications including Illustrator, Photoshop, InDesign, Dreamweaver, Premiere Pro and GoLive as well as experience with Quark Xpress.
• Experience with many web affiliate programs (as both a publisher and advertiser) including CJ.com, LinkConnector, BeFree, Linkshare, Kowabunga, and Amazon.
• Advanced skills with multiple Operating Systems including all versions of Microsoft Windows, MAC OS 9 and MAC OS X.
• Overall advanced technical skills with computer hardware and software with ability to build complete PCs from individual components, etc.
  

January 2008 - Present	Numeric Analytics	Telecommute
Senior Consultant - Marketing & Web Analytics
Manage multiple clients and one Jr. Consultant. Lead development of Online Marketing services (SEO, PPC, Affiliate Marketing, and Shopping Engine Feed Management). Implement Omniture SiteCatalyst for numerous client sites from small to large corporate businesses. Adapt to various programming languages depending on client web site setup. Languages I have worked with include PHP, ASP, ColdFusion, .NET, and .JHTML. Manage client online marketing campaigns for SEO, PPC, Affiliate, and Comparison Shopping Engines. Implement and manage Omniture SearchCenter (PPC bid automation and reporting tool integrated with SiteCatlalyst) for various clients. Provide clients with regular reporting and analysis. Developed custom javascript code for reporting within Omniture on multiple search engine referral levels (Original referring engine/keyword and most recent referring engine/keyword broken out by paid, organic, or combined reports. Also provides ability to track over multiple cookie durations.)
April 2007 - December 2007	GiftCertificates.com	Telecommute
Customer Acquisition Manager: April - October 2007 Consumer Marketing Manager: November 2007 - December 2007
Managed Affiliate Marketing campaign through Commission Junction network working directly with large affiliates including Upromise, American Airlines, MyPoints, Ebates, Citi Thank You Network, Northwest Airlines, etc. Worked closely with top performing affiliates to optimize positioning on their sites and run special promotions when feasible. Launched product catalog feed within CJ to provide affiliates with direct links to all GiftCertificates.com products. Utilized Hitwise competive research data to identify new affiliate opportunities Managed implementation & analysis of Omniture Web Anayltics Managed all search engine optimization efforts coinciding with site relaunch in November 2007. Optimized page titles and meta tags for all pages within new site taking advantage of dynamic urls when possible while always maintaining ability to optimize each page individually. Implemented massive 301 redirect plan to make sure all old urls were properly redirected to new urls while passing link popularity to maintain current organic search rankings. Implemented link building campaign using tactics such as directory submissions, press release optimization, and link purchasing. Integrated all PPC campaigns into bid management tool Omniture SearchCenter. Worked with graphic designers to meet creative deadlines for various Marketing campaigns including email, banner ads, affiliate, and on-site promotions. Managed implementation and complete testing of discount codes for various promotions through email and other Marketing channels.
Nov. 2004 - March 2007	AtomicPark.com	Milwaukee, WI
Search Engine Optimization Specialist
Complete development & implementation of SEO plan for Atomicpark.com web site. Organic Search generated $3.2M in sales for 2005, up from only $200K the previous year from branded terms only. 2006 is on the same track with about $800K in sales per quarter. However, organic search approached 20% of total orders per month, up from only 10% a year before, so while overall revenue had decreased for the company, revenue from organic search continued to grow month after month. Management of PPC campaigns through Overture (Yahoo) and Google Adwords as well as testing of 2nd tier PPC campaign such as Ask.com, Looksmart, ePilot, Snap.com etc. (Managed 30,000+ keywords with an average daily budget of $1,500.00) 1 year experience with Yahoo Search Optimizer for Bid Management Initial setup and maintenance of in-house WebTrends Enterprise Server for custom web analytics including setup and analysis of custom reports. Active member of in-house Web Usability Quality Improvement Team with a primary role in our new site launch in November 2006. Responsible for distribution of press releases as needed. Assistance with affiliate campaigns as needed with a primary role in launching LinkConnector campaign which also helps boost organic link popularity. Recommended and implemented web site speed optimization: Improved Image optimization procedure reducing overall image size up to 90%. Also recommended installation of HTTP Zip (HTTP Compression Program) which reduced page file size by up to 90%. Ongoing SEO and Link Building on a daily basis. Involved with hire of full-time PPC Specialist to enable my own responsibilities to primarily focus on organic search. Responsible for complete administration of internal search engine at the company using a Google Mini server. Implementation of this increased the conversion rate of visitors using the internal search function from 1% to 12%! Ongoing research to stay on top of all things search engines including reading blogs, newsletters, reports, web forums and attending industry events such as Search Engine Strategies and WebMasterWorld.
Sept. 1999-2004	Time Frame Inc.	Peterborough, NH
Webmaster/SEO/Art Director (Promoted)
General management of the design team including daily organization and distribution of orders to the designers. Maintenance and development of three company web sites: Stuffwithnames.com, TimeFrame.com, and SuperProof.com Continued SEO, PPC management and keyword research for new and existing products for Stuffwithnames.com. Direct communication with customer base including phone orders, customer service and technical assistance Responsible for entire design team’s complete migration from OS9 with Quark Express to OSX all Adobe Creative Suite Workflow. Outcome was a complete success. Webmaster/SEO/Graphic Artist (Previous Position) Complete design and search engine marketing of retail web site Stuffwithnames.com. Achievement of many top ten positions for all major search engines through professional and ethical organic search engine optimization. Management and experimentation of Pay Per Click campaigns including Google Adwords, Overture, Findwhat, Looksmart and Kanoodle. Design and programming of comprehensive web-proofing system for wholesale customers. Site includes secure password protected access to: Searchable Image Library and database of all customers’ previous orders with display of artwork, date of approval, option to forward artwork, and re-order form. Development and distribution of electronic newsletters to customer database. Web Site analysis including visitor tracking, CTR, ROI, etc. Assist in daily creation of artwork for incoming orders Development of various marketing materials including flyers, catalogs and print advertisements

1997-1999	Mount Wachusett Community College	Gardner, MA
Associates Degree in Computer Graphic Design
Development of overall graphic design skills Fine-tuning of knowledge in design applications Winner of 1999 Design exhibit for “Best Advertisement”